“It is those who concentrate on one thing, but at some point before, in this world,” said Og Mandino, “The great man or woman who never steps outside his specialty or foolishly dissipated his individuality. ”

As an expert in the new economy of today requires a strong focus and discipline to respect what you do, what to keep your blinders. You need an almost obsessive like quality, to advance to greatness.

And along the way, there’s always the temptation to multi-task, expand your area of expertise or something in that direction. But no, avoid the temptation. The truth is, multitasking makes us stupid.

In fact, several years back, I flew on an American Airlines flight and noticed an interesting article in its in-flight magazine published by __. The article talked about how the pros today are backward in their effectiveness by the multi-tasking, today’s technology allows us.

Think about it, we can talk on the phone with a major customer, based on our e-mails and even the recent review of the proposed location of all at the same time. And you know what? It is not well done.

Can not tell you when the person you are involved in the phone is not fully in the conversation? You just need to know they have more e-mails are you? In fact, you cannot hear the computer keyboard at work? I know I can.

Now the same thing happens when you travel outside your field of commercial real estate stage. You are reducing your expert status, if you get a follow-up on this page and begin to follow the bright shiny objects that cross your path.

Look down exactly as you are currently in operation. Are you sharing your work in different ways or in too many areas (Note: And not always know where you’re going fast enough) – STOP! Confucius said, “He who hunts two rabbits catches none.” Do you think you Tara in the commercial real estate financing, or Excel, and focus on improving skills. It is much easier to get a Committee if you crystal in the direction you’re headed clear.

Considering that the obsession is a good thing if it ever goes to an authority in all areas, there is a very simple plan to get you started on the path of Top Producer today:

1) Determine your area (aka the best thing you). We cannot all the best of one thing at a time. This is of crucial importance. There may be one of the hardest parts, as well. We have already noted that all the training you get all the advice you’re listening to: a) “broaden horizons” and a well-balanced person, and b) is multitasking. This is wrong! You need to focus.

Focus is hard work. It is not really a matter of course. No. But “tunnel vision” is a common factor among all adults. A recent study has shown that multitasking similar impact on the overall effectiveness, quality of work, and remembering how to smoke marijuana a.

Think for a moment. Spread thin by multitasking really worth it? Are you willing to risk the future success?

2) the discipline and patience. It would not be easy. Discouragement came also the story of the brightest minds. You may feel like you never get where you want to go. But you should try and practice. When negativity comes your way you can to ignore it. Practice makes perfect. More importantly, practice makes permanent. Hold.

3) Take action. We can all sterling best of intentions, we can, but the only measure of success is the result. And you cannot achieve if you do not. To act is sometimes scary, and it is fear that prevents us from cold. It cannot. Adopt “FORWARD fail.” One of my favorites and saying to learn

Remember, the action is the key. If you have never put into practice the gifts and talents you have, you sell and you are flying people around you of the benefits they could derive from your service. Become the go-to expert in your market. It’s really the only way …

What does this mean to you? This means that if you want to grow your business commercial real estate that you have enough concentration and determination combined with the action right.